"The trend is a kind of tyranny, trend is a trap!"
The United States advertising people George Lois in talking about "trend" for the bad influence of the advertising industry, once making such calls materialism. In his view, because advertising is an art, so for each new problems or challenges, the advertising people with a new perspective and an open mind as a starting point, not nervous to borrow someone else broad idea. This is the so-called "trend", it is looking for a "safe", and rely on trend can only work achievement inferior.
Actually this kind of to "trend" dependence and yield in the economic area around, even in the genocide there for most innovative Internet field, this kind "trend tyranny" also still indulge in wilful persecution.
If, say, in a recent years, what can be called the Internet in the area of "trend tyrant," then lead SNS agitation of Facebook, there is to be for the crown worthy. Office software From domestic "school" "of collecting" to the so-called "X inside", from "happy," "together" to a new version of the "ring net", we can find in the back "Facebook" shadow, very short year we see Facebook lifted in domestic "suddenly turn hostile" and "master" show dazzling, "cloning thinking" lead to a large number of Facebook are born, but the scale is not more than two years ago "Myspace change" agitation coquettish, less. Even the baidu and tencent in their respective fields so effective Internet companies are excellent consider: whether we also want to "the Facebook"?
In this "Facebook" trend of, no one seems to be under George Lois that consciousness to "trend is a trap". The more no one would like to admit, the trend in the rely on, we may be "Facebook" into therefrom. Perhaps, we should not focus on this trend, but the end result of the first cross-examine: "the Facebook" whether it is necessary, will it be?
No doubt Facebook SNS in to the field exploration is very effective. But the formation of web site design pattern is conditional, is a unique historical reason, and with their place in the closely related. If we put aside their own location and good at service domain, and despite the Internet market the huge difference, without thinking "Facebook,", that is like KeZhouQiuJian, climb a tree to look for fish.
From a sociological perspective, people never activities and implement isolation of social function, but between each other with direct or indirect contact, it is these interactions led to social body all kinds of network, such as genetic network, network, and network or by marriage work in network. Therefore, the social life of all activities are based in the network structure and function of the above. And no doubt these social nets SNS is the structure and function of the Internet and software in the embodiment of the field and reaction. No doubt we can be in any field SNS services on, but doomed SNS services must have innate differences.
In fact, the so-called SNS in fact there are three categories explanation: Social Network Software (Social Network Software), Social Networking Service (Social Network Service), Social Network sites (Social web site). These three words, but they are different emphasis have an internal consistency, also is all around a core Social Network, and vocabulary Social Network in the Social Network analysis has a specific definition: refers to a group of actors and connection of the combination of the relationship between them. The two key elements, the actors (human, group) and relationship. That is, these three words define the things is to man's socialization and social relations, and maintain the establishment of as the core. Whether software development, service supply, or website construction are tightly around the core begin.
We usually refers to the so-called SNS on the Internet is to provide a social networks, such as service web site dating site (Myspace), social relationship management website (Facebook), marriage website (lily nets, century good reason), talent recruitment website (Simplyhire), business networking sites (Linkin, Xing), media content sharing website (Flickr, Last. FM), and so on.
But regardless of which a SNS site, Oem software provide what social networks in its design service, in the development process of the first concern is the person, because interactive communication intrinsic contains an artificial and group interaction factors, not consider the human nature and the person's psychology and cultural characteristics is not possible. So, although SNS site includes the basic elements in there are similar, but according to different people with different social network service website, in specific website design also shows the difference. According to the Gene Smith SNS building model, and the exploitation of any deal with identity, display, relationship, the honor, the group, dialogue, sharing, and other seven elements of the relationship between structure.
Gene Smith’s Model
With emphasis and elements of the relationship between different, in specific SNS website design shows the difference is very great. But with these elements of the relationship between the premise is their place in the website according to provide service objectives and desire and species.
Our Myspace and Facebook from the two SNS leader can see the location and the service due to different brought the specific design differences have huge how.
The location of the Myspace like its own name A Place For Friends, "describes it, is common interest as the starting point of Friends community (Myspace is an online community that lets you meet your Friends' Friends), offer is A worthy of the name" online dating service "; And Facebook, the position is "Facebook is a social utility that connects you with the people around you.", it is a kind of social contact between the network maintenance tools, offer is a social relationship maintenance and management service online. Use Myspace users can create a close friends circle with close friends and share each other interested in pictures, log, interests and hobbies; Can you like and friends communication, chat, and date; Also can launch, and participate in various activities and circle in the BBS, discussion of topics of common interest. And Facebook users can be used to maintain their friends and family and the relationship between with their classmates, can keep in touch, and colleagues.
This Profile in (personal homepage, individual space) on the design of Myspace, it is more subjective change, individuation, and allows the user defined interface, and may, according to his be fond of the background picture, set Profile background music, font, layout and layered pages, make appear very lively and exaggerated Profile; Because of the Myspace Profile to shape is young people a kind of thoughts "dream Identity" (Desired Identity); And Facebook Profile of the design is relatively rational, available to all users is a standardized, can be self control, can adjust the page of the local flexible, users can through the free drag controls (Widgets) change the type, quantity and application, but the basic framework and the layout page is sure. That happens because of Facebook Profile to shape is the user "true identity".
Myspace is a common interest as the starting point of friends, friends of the establishment of community relationship is based on "between user interest in common", so for the description of the relationship between Myspace friends and maintenance is through the "Blog" and "personalized media content" of the "comments" feedback and "interest group" BBS ", "activity" and other public communication means to accomplish. Between users through the "stand inside news" (eMail) "online Chat" (Chat) "personal journal" (Blog) "pictures" (Photo) "Video" (Video) and other share media content to self expression and to each other, and in a sure the theme, "the interest Group (Group) and" BBS "" activities", an interactive, share of common interest, on making friends. Can say MySpace is a mixed bag, will all the most popular Internet exchange form together, set in three basic points on the social demand of young people meet: self expression (expressing themselves), best friends interaction (interacting with friends), consumer pop culture (consuming popular culture).
And Facebook with this is different, the key is to help the user management to maintain their own social relations, Facebook on so-called "good friend" is actually all the sum total of social relations, is mainly by their "classmates" "alumni" "colleagues" "must friends relationship," and "family friends" and "social all-right friends" and "general friends relationship" give priority to. Therefore, Facebook Friends for the description is for people of social relations by definition category are classified implementation, such as "roommate" (Housemates), "classmate" (Classmates), "colleagues" (Coworkers), "Friends of Friends" (Friends met Through), "Club, small groups, and social activities Friends" (Club \ Group \ Teammates), "all-right Friends" (Random Friends), and so on. Everyone can their social network in of the good friend relationship, classify ground up management. And Facebook friends on the relationship between the maintenance, is through the unique interaction on the form. Which one is for the user ego state, actions and thoughts of the description, such as "the current state" (Status), Mini dynamic (Mini-Feed) and personal notes (notes), etc. On the other hand, is a good friend with period state update (Status Updates) and good friends dynamic (News Feed) gathering; Through the Status and to Feed of feedback and transmitted, Facebook users can clearly tell your friends do, in his now to what; Can also be very convenient to see their friends doing, what want to. In addition, Facebook and some additional applications, especially in support of the third party development small control (Widgets), are available on the various forms of interactive. Such as graffiti board (Super Wall), Poke (touch him), Hug (embrace), Gift (gifts), Ilike (music share) is some more popular on Facebook use high frequency on the interactive tools, through these tools, users can spread between rich and colorful interaction, and convey their friendship, maintain the close relationship with friends. Through these kind of way Facebook set up a DuoWei interactive dialogue system, to help people realize and close friends of communication and interaction, and realize social relationship management and maintenance.
Therefore, we can see the Myspace design is the design of partial media bias, more like a personal media portal; But Facebook is partial tools to guide the design, is a kind of social relations management of the network software platform. Gene Smith in the construction model of SNS Myspace key in identity, display, share, group, other factors are auxiliary elements; But Facebook is the emphasis is identity, relations, the dialogue, the other is just as the three elements of the added.
This difference is very clear, if our orientation and Facebook different, we offer services and different levels and Facebook words, we in the web design also could not take the same strategy and Facebook. If we don't consider their user preferences, indiscriminate "Facebook change", we can only get a consequences, and that is to make great efforts to spend a neither fish nor fowl George Lois so-called "inferior products". And such inferior product to trying to draw close to the trend, seek the security of products for the designers, just is an unseen "trap".
Just as George Lois said "at least for me, most people are in the same direction, it proved that the new direction is the only direction." We also should consider how to based on their own location and the service field website design, can satisfy the need of user and application of the product design experience better, not consider how to "the Facebook". "If you want to have a new solution, it is necessary to say no to trend", all trying to in Internet field of endeavor, when people inside, should have the courage to say "no", the trend especially should say "ByeBye Facebook".
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